A “make it rain” button also allowed virtual bills to be showered on stage. WB also launched “Chan-A-Gram” which allowed fans to select a private dance from Channing Tatum which could be sent to a friend with their name spelled out in lights. We focused our efforts on stoking the fire with every moment of the campaign: every poster, trailer drop, and press appearance was thought of with social media in mind, so that fast-breaking campaign beats were quickly syndicated to Facebook, Twitter, and Instagram. Upon first screening the film, we knew that we had potential lightning in a bottle. Pictures sought to capitalize on the film’s inherent strengths as a fun, irreverent film that didn’t take itself too seriously and was certain to be a good time had by all: the ultimate girls night for women of all ages. To promote 2012’s Magic Mike, my team and I at Warner Bros.

250M+ worldwide collective views on YouTube.

#1 Twitter trending topic in India (Organic).

The resulting video became a #1 organic trending topic on Twitter in India and also skyrocketed onto the #FYP page of TikTok India. Once we seeded the choreography of the dance to the target audience, we then enlisted the video’s star Janhvi Kapoor to help us pull off the dance tutorial to end all dance tutorials.Īs one of India’s most popular celebrities, we found that Janhvi was constantly followed by paparazzi, so we came up with the idea for Janhvi to surprise the roving band of photographers with an impromptu dance lesson to show them the ropes of one of the video’s trickiest dance moves. My team was tasked with helping to increase viewership and awareness which we achieved by optimizing the initial video’s distribution strategy alongside running a targeted TikTok campaign by engaging influencers to create dance tutorials for the video’s signature choreography tied to the kickoff of India’s Summer Wedding season. My team recently worked with the management team of artist duo Sachin Jigar to help with the marketing strategy for the Bollywood film, Roohi and the title track from the film: Nadiyon Paar/Let The Music Play Again. Sachin Jigar - Nadiyon Paar - (Let The Music Play Again) 250,000+ organic social media impressions

The campaign featured a secondary Facebook app called Pic Me JB where roughly 3,000 people a day showed Justin some love by putting him in their profile picture. Users entered their name, and it appeared on a downloadable JPEG signed by JB himself. The most popular party favor was an autographed Twitter background. Our microsite featured a ticking clock that prompted users to login via Facebook and RSVP to a global viewing event or create their own viewing party events via the Facebook API.Įvery day, beginning May 6, we unlocked for all RSVP’d fans one of the exclusive party favors ranging from Bieber-Berry Cupcake recipes to life-sized posters of Justin, Google Chrome themes, concert clips and more. We created a countdown site to NSN Weekend to hype the release, and imprint a memorable street date. The campaign was crowned #NSNWeekend - complete with exclusive party favors the week prior to release.

Leveraging Justin’s 10 million Twitter followers and 25 million Facebook fans, we created a psuedo-holiday surrounding the DVD release. With the campaign in high-gear charging towards a traditional theatrical release in September 2021 via Gravitas Ventures, the team then shifted to create a podcast with the filmmakers highlighting the creative process highlighting the ups and downs of independent filmmaking while interviewing film star, Jeremy Sisto.įor the Home Entertainment Release of Justin Bieber’s Never Say Never, my team and I at Paramount Home Media Distribution sought to create a campaign that would not only leverage Justin’s significant social media presence but also mobilize the JB army to “pledge” to purchase the DVD. Once the trailer was shared, the trailer was then targeted against key audience buckets and interest segments including sports, faith and other associated psychographic targets as well as shared with key outlets via a dedicated grassroots PR campaign. The trailer was posted to the film’s official social media account as well as shared by talent. To promote independent film Last Night In Rozzie, my team at Dan Ortiz Marketing Consultants helped launch the film’s campaign on the digital festival circuit by cutting a “mini-trailer” designed for social to highlight the film’s key themes of faith, fatherhood, and ultimately, forgiveness.

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